A Fractional SEO gives you the best of both agency and in-house SEO. You get the senior level leadership and expert strategy of an experienced agency leader plus the deep understanding of the company and integration within the marketing team as a fractional in-house resource.
Your SEO success shouldn’t be overly complicated and certainly doesn’t have to be expensive. As a Fractional SEO I am a flexible part-time member of your team who leads SEO strategy, coordinates with company and marketing initiatives, actively participates in marketing meetings and implements SEO work. Below are a few of the key areas of focus.
Many marketers I work with are tired of working with SEO agencies that do minimal implementation and are disconnected from the company but are stuck because there isn’t enough budget for a full-time expert inhouse SEO. The Fractional SEO takes the best of both worlds with the flexibility you can afford.
Hiring a full-time in-house SEO can add strain on budgets already stretched thin. Agencies on the other hand are less expensive but deliver far less value and are disconnected from the product and marketing initiatives. The Fractional SEO cost structure is flexible based your your specific needs and can be similar to the pricing of an agency but with the added bonus of being an integrated and contributing member of your marketing team.
The better part of my career has been spent as a Director of SEO at various agencies. There are three main challenges Agencies face that negatively impact their effectiveness.
The Fractional SEO overcomes these challenges by:
Hiring an in-house SEO is all about timing. Hiring the SEO of your dreams can be expensive and take a long time. Many companies can’t afford a revenue driving SEO leader and make the mistake of hiring a less expensive junior SEO and hope for the best.
The Fractional SEO is a senior SEO leader perfect for companies not ready for the commitment of a full-time in-house resource. Companies can leverage this fractional resource as they grow and before they hire an in-house SEO.
As a Fractional SEO pricing is very flexible and can change quarter by quarter based on the needs of the company and marketing team. Typical engagements are anywhere from $3,000-$8,000 /mo at $125/hr.
In-house SEOs are typically a salary of $100k/yr with total cost to employer of $130k/yr or nearly $11,000/mo.
Most performance agencies have a minimum of $10,000/mo at a rate of $200/hr. That’s $10,000 for 50 hours of work.