Achieve your revenue goals with a Fractional SEO

Fed up with the lackluster results of your current SEO agency but not ready for the commitment of a full-time hire?

Andrew can help with that! Schedule a discovery call today!

What Is A Fractional SEO

A Fractional SEO gives you the best of both agency and in-house SEO. You get the senior level leadership and expert strategy of an experienced agency leader plus the deep understanding of the company and integration within the marketing team as a fractional in-house resource. 

Your SEO success shouldn’t be overly complicated and certainly doesn’t have to be expensive. As a Fractional SEO I am a flexible part-time member of your team who leads SEO strategy, coordinates with company and marketing initiatives, actively participates in marketing meetings and implements SEO work. Below are a few of the key areas of focus.

Revenue-Driven SEO

Too many inexperienced SEOs and SEO agencies focus on “best practice SEO” with checklists and audits to drive strategy. The Fractional SEO focuses on revenue and creates strategies and priorities based on growing the bottom line. SEO is not a passive checklist based channel, and needs the right experience to become the highest performing marketing channel.

Customer-Centered Content Strategy

Gone are the days of keyword and search-volume driven strategies. The Fractional SEO creates a content strategy that puts your customers at the center. I take time to understand who the audience is, what their JTBD (jobs to be done) are and how our content can best reach them.

Ongoing Technical Support

Technical SEO is often undervalued and only implemented after something goes wrong. The Fractional SEO not only implements technical SEO when things go wrong, but leverages technical SEO to drive targeted traffic and grow revenue.

Active Digital PR

Link-building is hard, expensive and even when successful, doesn’t drive revenue. The Fractional SEO builds brand authority and discoverability in places where your future customers frequently visit. This includes activating your company experts in guesting on podcasts, quoted in publications, and sharing their expertise.

SEO Testing

SEO is often mistakenly treated as a “one-and-done” channel where once content is “optimized” you move on and never look back. The Fractional SEO tests and iterates on content, messaging, and optimization to increase rankings, traffic and ultimately revenue.

Share of Voice

Google’s SERP for your most important product keywords are filled with articles like “top 10 [product solution]”. The Fractional SEO not only focuses on getting your website to rank for your product keywords but works to increase your share of voice by working to get your product listed on other pages on the SERP.

Why Hire A Fractional SEO?

Many marketers I work with are tired of working with SEO agencies that do minimal implementation and are disconnected from the company but are stuck because there isn’t enough budget for a full-time expert inhouse SEO. The Fractional SEO takes the best of both worlds with the flexibility you can afford.

Andrew Eagar

Connect with Andrew!

Who is Andrew Eagar?

Hi, I'm Andrew! As a senior SEO leader and Director of SEO in both agency and inhouse environments I experienced first-hand the struggles and deficiencies of both. I started The Fractional SEO as a way to better serve companies that need more from their agency but aren’t ready for a full-time in-house SEO. My unique experience allows me to fill that need.  I am a firm believer that SEO is at it’s best when it is a fully integrated part of the marketing team. SEO Strategy is so much better when it can learn from the success and even the failings of ABM, PPC, Email, and social. SEO strategy is at it’s best when it comes from someone familiar with the product and company.  While leading teams of 20+ SEOs at agencies I was responsible for developing the SEO product responsible the organic performance of our clients. I created custom strategies, and worked one-on-one with client POCs.  While implementing SEO strategies inhouse I coordinated with all marketing, product, and website efforts to implement effective and efficient SEO strategies.  With fifteen years of direct SEO experience, I know what it takes to drive organic/SEO performance. 

Frequently Asked Questions

The better part of my career has been spent as a Director of SEO at various agencies. There are three main challenges Agencies face that negatively impact their effectiveness. 

  1. Agencies are constantly pushing for higher profitability. Leaders at agencies are responsible to drive value at increasingly lower cost. Agencies are often forced to either hire less experienced SEOs or templatize strategy to drive costs down. 
  2. Agencies aren’t built for true collaboration. Working with agencies can often feel one-sided with in-house marketers taking the lead on strategy and agency account managers sending one-way reports.
  3. Agencies work employees hard leading to high turnover. This in turn fractures continuity and sets performance back as in-house marketers start from scratch with another person and another strategy. 

The Fractional SEO overcomes these challenges by:

  1. As a fractional resource, marketing leaders pay a consistent hourly rate regularly adjusting based on the needs of the business. This allows the Fractional SEO to focus on performance. 
  2. Unlike an agency, The Fractional SEO is considered an in-house resource, attending and contributing to meetings, proactively participating in slack channels, and integrating SEO into broader marketing and company initiatives. 
  3. Working with The Fractional SEO is a true partnership working with the same person, month-over-month, year-over-year.

Hiring an in-house SEO is all about timing. Hiring the SEO of your dreams can be expensive and take a long time. Many companies can’t afford a revenue driving SEO leader and make the mistake of hiring a less expensive junior SEO and hope for the best. 

The Fractional SEO is a senior SEO leader perfect for companies not ready for the commitment of a full-time in-house resource. Companies can leverage this fractional resource as they grow and before they hire an in-house SEO.

As a Fractional SEO pricing is very flexible and can change quarter by quarter based on the needs of the company and marketing team. Typical engagements are anywhere from $3,000-$8,000 /mo at $125/hr. 

In-house SEOs are typically a salary of $100k/yr with total cost to employer of $130k/yr or nearly $11,000/mo. 

Most performance agencies have a minimum of $10,000/mo at a rate of $200/hr. That’s $10,000 for 50 hours of work.