Achieve your revenue goals with
The Fractional SEO
With The Fractional SEO you get the best of both agency and in-house SEO. You get the senior level leadership and expert strategy of an experienced agency leader plus the flexibility and team integration as a fractional, part-time, in-house SEO.
Fed up with the lackluster results of your current agency and tired of cycling through agency after agency? The Fractional SEO gives marketing teams an option for a part-time, fractional, in-house SEO resource.
Your SEO success shouldn’t be overly complicated and certainly doesn’t have to be expensive. As a Fractional SEO I am a flexible part-time member of your team who leads SEO strategy, coordinates with company and marketing initiatives, actively participates in marketing meetings and implements SEO work. Below are a few of the key areas of focus.
Many marketers I work with are tired of dealing with SEO agencies that do minimal implementation and are disconnected from the company. they also feel stuck because there isn’t enough budget for a full-time inhouse SEO. The Fractional SEO takes the best of both worlds with the flexibility you can afford.
Hiring a full-time in-house SEO can add strain on budgets already stretched thin. Agencies on the other hand are less expensive but deliver far less value and are disconnected from the product and marketing initiatives. The Fractional SEO cost structure is flexible based your your specific needs and can be similar to the pricing of an agency but with the added bonus of being an integrated and contributing member of your marketing team.
Hi, I’m Andrew!
As a senior SEO leader and Director of SEO in both agency and inhouse environments I experienced first-hand the struggles and deficiencies of both. I started The Fractional SEO as a way to better serve companies that need more from their agency but aren’t ready for a full-time in-house SEO. My unique experience allows me to fill that need.
I am a firm believer that SEO is at it’s best when it is a fully integrated part of the marketing team. SEO Strategy is so much better when it can learn from the success and even the failings of ABM, PPC, Email, and social. SEO strategy is at it’s best when it comes from someone familiar with the product and company.
While leading teams of 20+ SEOs at agencies I was responsible for developing the SEO product responsible the organic performance of our clients. I created custom strategies, and worked one-on-one with client POCs.
While implementing SEO strategies inhouse I coordinated with all marketing, product, and website efforts to implement effective and efficient SEO strategies.
With fifteen years of direct SEO experience, I know what it takes to drive organic/SEO performance.
The better part of my career has been spent as a Director of SEO at agencies. There are three main challenges Agencies face that negatively impact their effectiveness.
The Fractional SEO overcomes these challenges by having less overhead than an agency, full integration with clients for superior collaboration, and client partnerships that last years.
Hiring an in-house SEO is all about timing. Hiring the SEO of your dreams can be expensive and take a long time. Many companies can’t afford a revenue driving SEO leader and make the mistake of hiring a less expensive junior SEO and hope for the best.
Fractional SEO has a sweet spot joining marketing teams of 3-6 people. These usually include a VP of Revenue Operations, Data Analyst, Marketing Manager and one to two content specialists.
As a Fractional SEO pricing is very flexible and can change quarter by quarter based on the needs of the company and marketing team. Typical engagements are anywhere from $3,000-$8,000 /mo at $125/hr.
Inhouse SEOs are typically a salary of $100k/yr with total cost to employer of $130k/yr or nearly $11,000/mo.
Most performance agencies have a minimum of $10,000/mo at a rate of $200/hr. That’s $10,000 for 50 hours of work.