Ecommerce SEO Agency

Yes, ecommerce is a regular part of the work, across catalogs from a few hundred SKUs to tens of thousands. The mechanics carry over between stores: faceted navigation and crawl control, category pages doing most of the revenue work, duplicate product data, and inventory churn that quietly destroys rankings. What changes is which categories hold the margin and what your platform will let you alter, and that is the first thing we work out together.

The main difference is who does the work. At most agencies the senior person in the pitch sets direction and hands execution to a junior team with an account manager in between, and that is where ecommerce specifics get lost: nobody briefs a junior properly on canonical rules or a platform's collection limitations. Fractional means the senior person is the one in the account. You buy the hours you need, and you keep the strategy, the accounts and the documentation.

Technical work tends to move first: resolving a faceted navigation problem or a canonical error can change indexation within weeks. Category page work usually takes two to four months to settle into position, and competitive head terms in a crowded vertical take longer than that. Peak season matters more than the calendar here: pages that need to perform in November get built in summer. In the first 30 days, expect a prioritized plan and working revenue attribution rather than ranking movement.

Shopify and Shopify Plus, WooCommerce, BigCommerce, Magento and Adobe Commerce, plus headless builds on the common front ends. The platform matters less than what it lets you control: URL structure, canonical tags, faceted navigation rules, template-level markup and page speed. Each one has real constraints, and part of the job is separating a genuine platform limit from something a previous developer set up badly and nobody has revisited since.

Yes. Getting cited in AI answers rewards slightly different things than ranking does: specific, verifiable product detail, consistent information about your brand across the web, clean product structured data, and genuine customer review content rather than marketing copy. We track where you currently appear for the comparison and buying questions in your category, then build the content and markup to widen that. The evidence base is still young, and we will tell you where it is thin rather than overclaim.

Organic revenue, transactions and average order value by landing page, not sessions or a keyword count. That means GA4 ecommerce tracking that actually fires, platform or server-side data where the client-side numbers disagree, and reporting segmented by category so you can see which parts of the catalog are gaining and which are sliding. Monthly reporting compares against the same period last year to account for seasonality, and leads with what changed in the business.

That is the only version of it worth paying for. Traffic growth is easy to manufacture: publish enough informational content and the sessions chart goes up and to the right while orders stay flat. Revenue-driven SEO means prioritizing pages with purchase intent behind them: categories, comparison terms, brand-plus-model searches. Some of that work deliberately reduces traffic, for instance when we consolidate thin filtered pages, and the revenue line still improves.