SEO Company for Contractors

Yes. Contractors and trade businesses are a large share of the work. What carries across trades is the mechanics: a service-by-city structure that has to be earned one page at a time, a Google Business Profile that decides a big share of local searches, and directory sites sitting above everyone in the results. What changes is which trades hold your margin and how far your crews will travel, and that is the first thing we work out.

Two differences worth knowing. Contractor marketing agencies usually sell a bundle (SEO, paid ads, a website rebuild, sometimes resold leads), and the SEO inside that bundle tends to get the least senior attention. We only do SEO, and the senior SEO matched to you is the one doing the work. You also buy the hours you need instead of a fixed retainer, and you keep the site, the analytics and the documentation, which is not always true when the agency built the site it is optimizing.

Profile and listing work often moves within weeks. Service and city pages usually take two to four months to settle, and competitive terms in a dense metro take longer than that. Two things speed it up: an existing profile with real review volume behind it, and a site that is not fighting its own template. In the first 30 days expect a prioritized plan, tracking that actually works, and the quick local fixes, not rankings.

Yes, and for contractors it usually comes first. The interesting problem is that a business running four trades still gets one primary category, so choosing it is a revenue decision rather than a settings task; we test which category genuinely surfaces you for the searches that matter. Beyond that: service area configuration, whether your address should be shown or hidden, photo and post cadence, listing cleanup, and a review routine a crew lead can run from a phone.

Yes, and it is usually the largest single opportunity on a contractor site. The arithmetic is the problem: six trades across twelve cities is seventy-two possible pages, and building all of them produces the thin templated stack Google filters out. We rank the combinations against where your profitable jobs already come from and what people are actually searching, build the top slice as genuinely distinct pages with local proof, and let the parent service page cover the rest.

Partly, and I would rather be specific about the limits. When an assistant recommends a local contractor it is usually drawing on Maps data, reviews and third-party directories rather than your homepage, so most of that work is making your business information consistent and your reviews substantive. For cost, permit and scope questions, clear on-page answers with clean markup do get quoted. We track where you appear today and tell you where the evidence is still thin.

Quote requests and booked jobs attributed back to organic search, split by trade and city so you can see which pages produce the work you want more of. That means call tracking, form attribution, and a handoff into your CRM or field software so a lead can be followed through to an invoice. Reporting is monthly, leads with pipeline and job value rather than rank movement, and flags where leads are being lost after the click.