Seven of eight city pages on page one for a new interim finance staffing firm

The approach

Four decisions that built the footprint

1. 1

   Site architecture built around search intent

   Keyword mapping produced four page types, each with its own brief and design template: 8 city location pages, 10 interim role pages, 6 seniority profile pages and around 14 use-case pages, from month-end close to SEC reporting and audit readiness. The main navigation was rebuilt to match.

2. 2

   City pages written for each market

   City-specific language, the roles placed in that market, how the process works, and the questions clients there ask. These became the most-tracked pages on the site, and the source of most of its growth.

3. 3

   Running the content engine, not just the strategy

   Writer-ready briefs went to the client’s writer, through marketing review, and out on a weekly calendar. Existing insights articles got optimization recommendations. In 2026 we added authority building: five editorial placements on finance and business sites.

4. 4

   Spending the budget where it moves rankings

   The audit found little to fix technically beyond robots.txt and schema, so the budget went to content. Industry pages stayed out of the navigation, so industries not listed weren’t put off, and we pushed back on articles that drifted outside the firm’s expertise.